Bid With Your Lid
While I’m not usually one to buy into shameless promotions, I was intrigued by organic yogurt producer Stonyfield Farm’s recent “Bid with Your Lid” campaign.
Stonyfield, which started as an organic farming school 29 years ago and launched the climate-conscious non-profit, Climate Counts, in collaboration with Clean Air-Cool Planet, has long been a favorite brand in our household, mainly due to a desire to avoid high-fructose corn syrup when possible. But the “Bid with Your Lid” campaign provides another health-focused reason to stock up on the active cultures of acidophilus.
This fall, the company plans to divvy a pot of $100,000 among three environmental organizations…and it’s up to you to decide who gets what.
The “big three” all have worthy causes. They include: Physicians for Social Responsibility (which focuses on keeping toxic chemicals from the environment), Ocean Conservancy (which focuses on climate change affecting our land and seas), and Worldwatch Institute (which focuses on sustainable agriculture systems).
The more votes they get, the more of the pot they receive. Simple enough.
While the main idea is most likely to promote purchases, like most campaigns in the US “Bid with Your Lid” contains a “no purchase necessary” option—which means you can give a gift to your favorite without having to open your wallet.
For more on the promotion, these organizations, or even to place a vote for your cause, check out: www.stonyfield.com
(I swear, it’s not everyday that I recommend an individual corporation’s website, but this could be a way to give without having to give up much.)
