Corn Refiners Fight Back
Saturday, September 6th, 2008Possibly tired of taking hits from the anti-processed food push, the Corn Refiners Association launched a comeback campaign highlighting how high-fructose corn syrup (HFCS) stacks up against other sweeteners. The aim of their message is to show that, like sugar, HFCS is “fine” in moderation.
The campaign, which includes television, radio, magazine and newspaper ads, centers around an informational website—where visitors can learn the HFCS facts. The site’s info includes a breakdown of how HFCS stacks up next to table sugar and honey, including the calories, taste, use in the products you eat, and manufacturing process.
Some highlights: HCFS is considered a “natural” food ingredient (according to the USDA’s definition), it promotes freshness and inhibits spoilage in food products, it is responsible for maintaining softness and texture in baked goods, it preserves flavor in beverages and keep ingredients “evenly dispersed” in condiments, and it is equal to sugar in caloric content and sweetness.
Overall, the Corn Refiners contend, “Research confirms that high fructose corn syrup is safe and no different from other common sweeteners like table sugar and honey.”
According to the Mayo Clinic, “some nutrition experts blame increased consumption of high-fructose for the growing obesity problem.” The idea, albeit not proven, is that fructose converts to fat more readily than sucrose (aka sugar). Meanwhile, a link between HFCS and adverse health effects like diabetes and high cholesterol has been seen in animal studies, but “evidence is not as clear in human studies.”
Despite these inconclusive results, the Mayo Clinic points out that the types of foods containing HFCS tend to be high in calories and low in nutritional value—which may be reason enough to avoid them.
Meanwhile WebMD.com found that “Researchers from Rutgers University tested 11 soft drinks sweetened with high fructose corn syrup and detected high levels of compounds that are normally raised in the blood of people with diabetes.”
Add to this the fact that industrialized corn production, the primary source of corn for refiners, seems to ravage the land where it is grown, as well as regions that may be downstream. A Washington Post article points out that “most corn is grown as a monoculture, meaning that the land is used solely for corn, not rotated among crops.” While this maximizes yields, it depletes soil nutrients, requires more pesticides and fertilizer, and weakens topsoil.
But since nearly all crops require some level of energy to harvest, process and transport, the Corn Refiners Association may still have some ground to stand on.
For more of the HFCS facts, care of the Corn Refiners Association, check out: www.sweetsurprise.com or http://www.hfcsfacts.com/

