Going Green Overkill
Tuesday, July 22nd, 2008
With companies like Clorox putting out product lines endorsed by the Sierra Club, should we be concerned about where all this “Go Green” is going?
Back in January 2008, the Sierra Club first announced its partnership with Clorox and the Green Works line of household cleaners—the first new line from Clorox in 20 years. While some consumers remain skeptical that the line is as green as it claims (phosphorus and bleach-free, with 99 percent natural ingredients like coconuts and lemon oil), the Sierra Club says they have fully investigated the line’s “green”ness and are happy to back the products.
But Clorox isn’t the only big-name company getting in the game, Colgate-Palmolive is currently promoting its own line of Eco-friendly, phosphorus-free cleaners, SC Johnson claims its recent Greenlist reformulations have removed 61 million pounds of volatile organic compounds (VOCs) from products including Windex, Pledge, and Fantastik Orange Action, and the list is growing steadily. (more…)
