Encouraging Reluctant Recyclers
Wednesday, October 8th, 2008
According to Newsweek, a four-year-old start-up called RecycleBank is trying to boost recycling rates (and, of course, make money) by rewarding recyclers with points, redeemable for discounts at popular stores and on brand name items.
RecycleBank’s program works much like the frequent-flier programs offered by airlines or reward programs offered by credit card companies. The more you recycle, the more points you earn–up to 450 points a month, worth $45 in discounts at places that include Amazon.com, Starbucks, CVS Pharmacy, Shaw’s Supermarkets, and more.
The company’s main focus is on curbside recycling programs. When the local waste management company comes to pick up the week’s recycling, a device scans the radio-frequency ID (RFID) tag embedded in your recycling bin, weighs your recycling, and then awards points to your account.
While some people express privacy concerns over third-party companies measuring and recording what you throw out, more seem to be swayed by free swag. RecycleBank says recycling rates in Wilmington, Delaware, for example, jumped from 3 to 32 percent in just one year.
Unfortunately, if you live in a community where recycling is a natural routine, you may have to be content with knowing you’re doing your part for the planet. For now at least, RecycleBank is skipping places like San Francisco, where recycling rates remain steady at 69 percent (residential and commercial). Instead, it’s focusing on growth markets, where recycling rates are low.
Read the full story, “Saving the World for a Latte,” here: http://www.newsweek.com/id/161230
More resources:
“Boston Recycling Rates Not So Hot,” The Bostonist, July 30, 2008:
http://bostonist.com/2008/07/29/boston_recycling_rates_not_so_hot.php
“RecycleBank Raises $13M (Recycle Rates 90%),” EcoGeek, March 19, 2008:
http://www.ecogeek.org/content/view/1457/
